LUX TEAM
The Lux Founders bring together a combination of Lifestyle and Luxury Brand experience with Financial and Professional Services to create a unique, high-end and complete solution for our Members, covering all requirements under one digital platform, available on a 24/7 basis.
DAN JOHNSON - CEO
Daniel Johnson is an award-winning, international male celebrity stylist, actor, entrepreneur and influencer. Described by the Daily Star as an "Image Guru", Daniel has become one of the most renowned names in the industry, styling the rich and famous, from world renowned actors to numerous professional athletes and celebrities across the globe.
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Daniel's unique styling aesthetic delivers the perfect cocktail of glamour, sex-appeal, style and luxury. He career has included recognition with several awards and appearances on many TV shows, radio and the national press.
With his high end clientele and substantial business network, Daniel has launched his luxury concierge company Lux Lifestyle Group, providing a truly bespoke service to celebrities, sports professionals and high net worth clients in a variety of business and corporate sectors.
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Daniel also has his own luxury product line including his fragrance ARTEMIS, an exclusive lifestyle fashion brand ADOIR LONDON and is the founder of LUX CHAUFFEURS, the high end Mercedes Jet-class services, used by numerous celebrities and elite athletes worldwide.
Daniel’s products celebrate strength, power, vision and success and are endorsed by galaxy of international stars.
Keep updated on all socials:
Instagram: Instagram.com/IamDanielJohnson
Twitter: IamDanielJ
RICHARD WATTS-JOYCE
CFO
Richard Watts-Joyce is a Chartered Tax Adviser and CFO across the Lux brand and is also the founder and owner of Global Tax Network (GTN), a boutique international tax consulting firm that assists high net worth individuals, sports professionals and celebrities/entertainers with tax planning and compliance.
The GTN team consists of over 20 professional staff members in offices in London and Surrey and a network of partner firms in over 100 countries and provides support to Lux Members with specialist tax, accountancy and wealth management services.
Over the past 20 years, Richard has acted for a number of high profile professional footballers, Premier League clubs and owners, football agents, Esports players and A-List celebrities with global tax planning and compliance and is a member of the Association of Taxation Technicians (ATT), Chartered Institute of Taxation (CTA) and Certified Public Accountants (ACPA).
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Email: richard@luxlifestylegroup.uk
KITTY GARDNER
CLIENT RELATIONSHIP MANAGER
Kitty is a professional actress whose highly successful theatrical career has included performances in Soho Theatre, British Theatre Playhouse, Nuffield Theatre and as the leading lady in Agatha Christie's The Mousetrap at St Martin's Theatre in London's West End. Kitty has additionally performed in a number of film and television roles. Kitty manages our client relationship team and looks after the day to day needs of our Lux Members as well as our Lux Entertainment film and television production arm.
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Email: kitty@luxlifestylegroup.uk